Our Work / Aerohive

Sales Kickoff event and Partner conference held in multiple locations /

Services: International venue search; sourcing and managing of suppliers; show production

To source multiple venues that could accommodate a precise set of needs and create a programme of events to engage a repeat audience.


Aerohive Networks has worked with Powwow since 2015. The company provides IT network solutions for clients, working closely with key channel partners and distributors to get its products to market.

Every year, it holds a series of two important events that run back to back, it’s Sales Kickoff and Partner Conference. The latter provides an opportunity to network with key partners, as well as update them on new products and developments - but in a relaxed, informal environment.

Powwow’s challenge was to source venues that met very particular criteria: they had to be in a warm climate so conducive to outside activities, be places of interest that delegates would feel excited to visit, be within budget and be accessible by plane (and with only short transfers) from various locations in Europe, the Middle East and Africa.

We identified Malta, Dubrovnik, Lisbon and Athens as the perfect destinations.

We also had to create a programme of events and activities that would re-energise the Sales Kickoff event in particular, and capture the interest of delegates that attend these meetings every year.

Both events, each attended by around 200 delegates, comprised of a mixture of presentations given by the client, followed by activities and prestigious Awards dinners.

Our responsibilities included enhancing the client’s content agenda; managing all the suppliers (including the hotel, dinner venues and activity organisations); and the technical production of the content sessions and Awards dinners.

Powwow successfully arranged team building events to suit a range of tastes from beach activities in Malta (jet skiing, snorkelling) to canoeing and sightseeing in Dubrovnik to a food and wine tuk tuk tour and Jeep safari in Lisbon.

Powwow is Aerohive’s automatic go-to for our prestige events. They bring a crack squad of highly skilled professionals to each and every project. Never short of ideas, solutions and creative inspiration, with often challenging timelines to work to, the team has an inherent talent and understanding of our needs, executing events flawlessly each and every time.

Jennifer Capwell, Director, international marketing, Aerohive

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