AI insights from Cvent CONNECT 2024
Revolutionising event personalisation
In the rapidly evolving landscape of event management and professional services, artificial intelligence is reshaping how we deliver exceptional experiences. At Powwow, we're constantly exploring innovative ways to enhance our global event management solutions, from conferences and exhibitions to corporate incentives.
Our Account Director, Louisa Cook, recently attended Cvent CONNECT 2024 at the London Hilton Metropole, gaining valuable insights into AI's transformative potential for event personalisation. The conference highlighted how we've only scratched the surface of AI's capabilities in event strategy and design.
Breaking new ground in event personalisation
Traditional approaches to event management are being revolutionised by AI-driven solutions. Whilst many still view AI primarily as a task automation tool, its real power lies in creating deeply personalised experiences throughout the event lifecycle.
"What struck me most was how AI can enhance the human element of events, not replace it," notes Cook. "By automating personalised communications and recommendations, we can actually make face-to-face interactions more meaningful and valuable."
Key applications for professional service events
Our team is particularly excited about implementing AI-powered solutions across several areas:
Pre-event engagement
Personalised agenda recommendations based on attendee profiles
AI-driven matchmaking for networking opportunities
Customised content delivery before the event
During the event experience
Real-time session recommendations
Smart push notifications for relevant opportunities
Automated networking suggestions
Post-event value
Personalised follow-up communications
AI-curated content based on attended sessions
Targeted recommendations for future events
Enhancing face-to-face value
As a global events agency, we understand that personal connections are irreplaceable. AI technology helps maximise these interactions by ensuring attendees connect with the right people and content at the right time. This strategic application of AI in event management doesn't just streamline operations—it amplifies the value of in-person experiences.
Looking forward
The integration of AI-driven personalisation represents a significant leap forward in event strategy and execution. At Powwow, we're committed to leveraging these innovations to deliver programmes for internal and external audiences that exceed expectations and drive meaningful engagement.
Want to learn how AI-enhanced event solutions can transform your next conference or exhibition? Get in touch now to discover our comprehensive event management and design services.
