Portugal is always a good idea
Portugal has solidified its position as one of Europe's most sought-after destinations for international meetings and incentive travel. From the historic streets of Lisbon to the vineyards of Porto, Portugal offers an ideal blend of accessibility, value, and authentic experiences that continue to drive its popularity in the MICE industry. Inspired by a recent site visit to Sintra, Imogen Bell and Izzy Martin share their thoughts as to why this is an everlasting winning destination.
The Portuguese Appeal
Portugal's enduring appeal for business events stems from several key factors. The country offers exceptional value compared to many Western European destinations while delivering world-class infrastructure and services. Portuguese hospitality is legendary, with English widely spoken throughout the tourism industry.
The country's rich history spanning Roman, Moorish, and maritime exploration eras provides a fascinating backdrop for international gatherings. Add to this Portugal's renowned gastronomy, featuring fresh seafood, pastries (who doesn’t love a pastel de nata!?), and award-winning wines, and you have a destination that satisfies all senses.
Excellent Accessibility
Portugal is highly accessible from major global cities, with Lisbon's Humberto Delgado Airport and Porto's Francisco Sá Carneiro Airport offering direct connections to European hubs, North America, Africa, and beyond. Within the country, an efficient network of trains, metros, and highways makes traveling between cities seamless, allowing for diverse itineraries that combine urban experiences with coastal retreats.
Year-Round Pleasant Weather
Portugal's climate is one of its greatest assets for event planning. With over 300 days of sunshine annually, the country enjoys mild winters and warm summers. The coastal regions benefit from Atlantic breezes that keep summer temperatures comfortable, while spring and autumn offer ideal conditions for outdoor events and activities. This reliable climate allows planners to confidently schedule events throughout the year.
Lisbon: The Dynamic Capital
Lisbon's charm lies in its seamless blend of tradition and innovation. Built across seven hills along the Tagus River, the city combines historic neighbourhoods like Alfama with modern districts showcasing contemporary architecture.
Top MICE Hotels in Lisbon:
Four Seasons Hotel Ritz Lisbon - This iconic property offers 282 rooms and suites with panoramic city views, plus over 16,000 square feet of meeting space. The hotel's mid-century modern design and impressive art collection create a sophisticated setting for high-profile gatherings.
Corinthia Lisbon - With the largest hotel conference facility in the city, this 518-room property can accommodate events of all sizes. Its 17 meeting rooms feature natural daylight, and the hotel's sustainable practices have earned it numerous environmental awards.
Engaging Activities in Lisbon:
Vintage Tram Rally - Teams can navigate the city aboard private historic trams, solving clues and challenges whilst experiencing Lisbon's iconic transport.
Fado & Gastronomy Workshops - Groups can learn to prepare traditional Portuguese dishes before enjoying an immersive evening of Fado, Portugal's soulful UNESCO-recognised music.
Tagus River Sailing Regatta - Teams can bond during competitive sailing experiences with the stunning Lisbon skyline backdrop.
Sintra: Fairy Tale Elegance
Just 30 minutes from Lisbon, Sintra transports visitors to a world of romantic palaces and lush forests. This UNESCO World Heritage site, with its mystical atmosphere and microclimate that keeps the area cooler and greener than surrounding regions, offers a magical setting for exclusive events.
Top MICE Hotels in Sintra:
Penha Longa Resort - Set within a 545-acre national park, this Ritz-Carlton managed property features 194 rooms, a 27-hole golf course, and 27,986 square feet of event space. Its historic monastery buildings and palace create unique settings for gala dinners and receptions.
Tivoli Palácio de Seteais - This 18th-century neoclassical palace offers 30 luxurious rooms and suites. While smaller in scale, it provides exclusive buyout opportunities for incentive groups seeking privacy and aristocratic ambiance, with beautiful gardens and terraces overlooking the mountains.
Memorable Activities in Sintra:
Palace Gala Dinners - Host exclusive evening events in historic palaces like Monserrate or Queluz, with period costumes and entertainment.
Electric Bike Mountain Tours - Explore the dramatic Sintra mountain range with guided electric bike tours culminating at Cabo da Roca, continental Europe's westernmost point.
Traditional Pastry Masterclasses - Learn to create Sintra's famous "travesseiros" and "queijadas" in hands-on workshops with master pastry chefs.
Cascais: Coastal Sophistication
Once a fishing village and royal summer retreat, Cascais combines golden beaches with a sophisticated marina and charming old town. Its proximity to Lisbon (30 minutes) makes it ideal for combining business with leisure.
Top MICE Hotels in Cascais:
Hotel Cascais Miragem - This seafront property offers 192 rooms and suites plus 18 event spaces totalling 22,600 square feet. Its Atlantic Ballroom accommodates up to 650 guests, while terraces with ocean views provide stunning reception venues.
Sheraton Cascais Resort - Set amidst gardens and featuring 156 rooms and suites, this resort provides a relaxed environment with 12 meeting spaces. Its residential-style accommodations with kitchenettes make it ideal for longer incentive programs.
Exciting Activities in Cascais:
Luxury Catamaran Cruises - Charter private vessels for sunset sailing along the stunning Estoril coastline with champagne and seafood.
Surf Lessons & Beach Olympics - Teams can bond through surfing at Guincho Beach, one of Europe's top surfing spots, or compete in custom beach Olympic games.
Classic Car Rallies - Groups can explore the picturesque routes of the Portuguese Riviera in vintage automobiles with competitive elements.
Market to Table Cooking Competitions - Teams shop at Cascais' vibrant market before competing to create the best Portuguese dishes under chef supervision.
Porto: Historic Charm and Innovation
Portugal's second city enchants visitors with its UNESCO-listed riverside district, dramatic bridges, and port wine cellars. Porto balances its rich history with a vibrant contemporary culture and thriving business scene.
Top MICE Hotels in Porto:
Sheraton Porto Hotel & Spa - This modern property offers 266 rooms and 12 meeting spaces spanning 17,760 square feet. Its Porto Novo Congress Center can accommodate up to 1,500 delegates, while its location provides easy access to both the historic center and business districts.
The Yeatman - This luxury wine hotel features 109 rooms and suites with panoramic views over Porto. Its unique wine-themed concept extends to its meeting spaces, which include rooms for up to 120 delegates and terraced gardens perfect for events overlooking the historic city.
Distinctive Activities in Porto:
Port Wine Cellar Private Tastings - Exclusive access to historic cellars with custom blending sessions and rare vintage tastings.
Douro Valley Helicopter Tours - Breathtaking aerial views of the terraced vineyards followed by lunch at a riverside quinta.
Rabelo Boat Regattas - Teams can race traditional Port wine boats along the Douro River in a competitive yet cultural experience.
Our team has extensive experience creating memorable events across Portugal.
Let us help you discover the perfect destination for your unique event requirements.
Get in touch with Powwow Events today by emailing us at hello@powwowevents.co.uk